Rocky Mountain Audit

 Essay about Rocky Mountain Audit

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[Rocky mountain chocolates factory tactical audit]

Strategic Administration & Organization Policy

2. Table of Contents

1 . Executive Summary ……………………………………………………………............... 3 1 . 1 . Organization Background…………………………………………………………3 1 ) 2 . Current situation.... …………………………………………………………………3 1 . three or more. Strategic position... …………………………………………………………………. 5 1 . 4. Strategies............................ …………………………………………………………5 1 . a few. RMCF Procedures............................................... ………………………………………5 1 ) Corporate Governance...... ………………………………………………………………. six 2 . four. Board of directors................ ……………………………………………………..... 6 2 . 5. Leading Management………………………………………………………………….... six 2 . RMCF External Environment…………………... ……………………………………... being unfaithful 3. six. Competitors...... ………………………………………………………………….... 9 three or more. 7. Normal Environment…...... ………………………………………………………9 3. eight. Societal Environment………………………………………. ……………………. 10 3. on the lookout for. Task Environment Forces….... ………………………………………………….. 10 several. 10. External Factors Analysis………………………………………………………... 11 a few. 11. Interior Factors Analysis…………………………………………………………13 3. 12. Mission and Objective Review................................................................................ 13 a few. SWOT/TOWS Analysis…………………………………………………………………13 4. Ideal Alternatives............ ……………………………………………………………14 5. Analysis and Control................................................................................................................ 15 six. Strategy Execution.............................................................................................................. 16 several. Appendixes you: 10……………………………………………………………………….... 17-23

Rocky Hill Chocolate Manufacturing plant Inc.

1 . Executive overview:

1 . one particular Back ground

Rocky Pile Chocolate Stock is a chocolates and confectionary manufacturer. RMCF was constructed around a position and a life-style. It commenced as a Frank Crail's fantasy in 81 and two partners and incorporated in Colorado in 1982.

RMCF was successful from the beginning. The 1st store was opened in Durango in1982 and the initial franchised shops were opened in 1982 in Colorado Springs, and Park metropolis. Over the years, RMCF fine-tuned the chocolate and it strategy.

In February 1986, Crail got the company general public, where it is currently found on the NASDAQ under the sign RMCF.

In 2008, RMCF was a major international franchiser and confectionary company. The original store " continue to stands in Main Streets in Durango, with its scenery and odours tempting tourists and locals alike to experience a cornucopia of chocolaty treats before participating in a scenic ride on the Durango- Silverton Narrow Determine Railroad or right after a white water rafting trip through town".

In March, 2008, there have been five company-owned and 329 franchised RMCF stores operating in 38 states (concentrated mostly on the west- coast plus the Sun Belt), Canada, and the United Arabic Emirates, with total profits of $31, 878, 183.

The average shop size was approximately you, 000 sq ft, approximately 650 square feet of which was selling space. Most stores were open seven days a week. Common hours had been 10 a. m. to 9 g. m. Wednesday through Sunday, and doze noon to six p. meters. On Sunday. Store hours in traveler areas may possibly have different depending upon the tourist seasons.

The corporation establishes RMCF stores in five major environments: 1) regional centers, 2) Holiday areas, 3) outlet centers, 4) street fronts, and 5) airfields and other entertainment oriented shopping centers. Each of these environments had a quantity of attractive features, including substantial levels of the number of visits. The company, during the last several years, has received a particular give attention to regional middle locations.

1 ) 2 . CURRENT SITUATION

A. Current Performance

.

The RMCF franchising philosophy was one of support and commitment to their franchise program, and the firm continuously...


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