Prada Case Study

 Essay about Prada Case Study

• Founded: 1913

• Creator: Mario Prada

• CEO: Patrizio Bertelli

• HQ: Milan, Italy

• Co. type: Private

• Sector type: Consumer goods

• Product type: Textile

• Originally: " Prada Bros"

• " Prada Phone": The LG KE850

• Pop Tradition: The Devil Dons Prada (Film)

The Prada Empire derives from the leather-based goods shop Mario Prada opened in Milan in 1913. Moreover to his own products, this individual also distributed steamer trunks and totes imported coming from England to a customer base that included Italian nobles. Though Mario Prada barred the ladies of the friends and family from entering his work environment, control of the business followed a affectionate succession after his death in the mid-1950s. Prada's son Alberto was not enthusiastic about the business, therefore his daughter-in-law ran your local store for about 20 years before transferring its title to her own daughter, Miuccia Prada, who also first joined up with the organization in 1970 before inheriting it eight years later. Miuccia Prada, the founder's granddaughter, was born in 1949. Her career stylish design grew from an early interest in clothing and materials. In spite of, or maybe because of, her prosperous accomplishments, she revealed tendencies, handing out communist brochures on road corners. The girl received a doctoral level in personal science in 1973. In addition, she studied pantomime for several years--perhaps good practicing the non-verbal language of style. In 1977, Prada achieved Patrizio Bertelli, who had started his very own leather products manufacturing firm when he was 17. Prada readily followed the exciting Bertelli's business advice, including dropping the firm's English language suppliers and revitalizing out-dated luggage designs.  It was his suggestions to discontinue importing English language goods also to change the existing luggage models. Sales had been about $400, 000 a year when Prada inherited the business in 1978. Miuccia had been making black water-proof backpacks seeing that 1970, out of a synthetic fabric referred to as " Pocone". She discover the classic Prada handbag that has been simple,...


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