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Sony Company is one of the best-known names in consumer electronics andranks second worldwide in electronics behind Matsushita Electric Corporation. Since itwasВ establishedВ shortlyВ afterВ WorldВ WarВ II, В SonyВ hasВ introducedВ aВ streamВ ofВ revolutionaryВ products, В includingВ theВ transistorВ radio, В theВ TrinitronВ television, В theBetamaxВ VCR, В theВ CDВ player, В theВ WalkmanВ portableВ cassetteВ player, В andВ thePlayStation video game console. You’re able to send electronics segment--which includes audioand video products, televisions, pcs, monitors, pc peripherals, telecommunications devices, and electronic pieces (such because semiconductors). When ever Dr . Toshi T. Doi took demand of the task to develop a new computer in 1984, herecruitedВ 11В top-flightВ engineersВ toВ formВ theВ team. В

Doi established three basicguidelines for the expansion: •

(1) the computer should be 32 little bit;

•

(2) it should be multi-purpose; and

•

(3) the project should be completed immediately. The technicians, however , made the decision that they planned to design a machine (an engineeringworkstation)В thatВ wouldВ helpВ themВ inВ theirВ ownВ engineeringВ workВ ratherВ thanВ amultipurpose equipment. В Doi approved their plan, butВ he required that it beВ finished in sixmonths. SAPADAPA EXAMINATION: I. SituationalВ Analysis

Dr . Toshi T. Doi was the standard manager of Sony's workstation division(WD) and was not thinking about changing Sony's product development method, which was effective and effective. The WD's workstation " NEWS" launchedin October 1986 at the Tokyo Data Show had made over multitude of inquiries; theyВ recoveredВ investmentsВ inВ fewВ monthsВ andВ sawВ aВ doubleВ inВ salesannually. Its cool product development (NPD) process intended for the 1550 series workstationhad three stages:

basic architecture specification

•

product design and style

•

initially lot production

One side effect of Sony's preoccupation with the video organization was that itscomputer business. Even though Sony hadВ some success in theВ computer gamemarket, its 1st entrants...


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