Africa Communication Group

 African Conversation Group Composition

StrategyВ

Case: В AfricanВ CommunicationВ GroupВ

ThisВ reportВ describesВ theВ BusinessВ modelВ developedВ byВ AfricanВ CommunicationsВ GroupВ (ACG)В inВ TanzaniaВ duringВ theВ mid‐1990s, В basedВ onВ anВ analysisВ ofВ theВ customersВ (WHO), В theВ productВ offeredВ (WHAT)В andВ theВ waysВ usedВ toВ getВ theВ marketВ (HOW). В Finally, В theВ strategiesВ andВ tacticsВ adoptedВ byВ theВ companyВ areВ provided, В showingВ howВ theseВ treeВ elementsВ convergeВ inВ theВ sameВ direction. В В ByВ 1992, В ACGВ betВ forВ Tanzania, В mainlyВ becauseВ ACGВ wasВ aВ youngВ AmericanВ companyВ tryingВ toВ developВ aВ newВ marketВ andВ thisВ countryВ doesn'tВ callВ theВ attentionВ ofВ theВ largeВ telecomВ players. В TanzaniaВ hadВ theВ highestВ backlogВ inВ AfricaВ forВ telephoneВ service, В whichВ wasВ deliveredВ byВ theВ State. В WithВ lessВ thanВ 80, 000В telephoneВ linesВ forВ aВ populationВ ofВ 27В million, В theВ ratioВ ofВ phonesВ perВ personВ inВ theВ capitalВ wasВ aroundВ 1/100В andВ inВ ruralВ areasВ 1/2, 500. В WithВ anВ economyВ basedВ onВ agricultureВ inВ ruralВ areas, В theВ mainВ consumersВ ofВ telephoneВ servicesВ wereВ theВ businessВ people, В whoВ hadВ toВ payВ excessiveВ prices. В EvenВ thoughВ theВ countryВ presentsВ severalВ issues, В theВ opportunityВ toВ developВ aВ newВ platformВ ofВ telecomВ servicesВ wasВ interestingВ consideringВ thatВ byВ 1995, В theВ demandВ forВ telephoneВ servicesВ wasВ 500, 000В andВ theВ mainВ publicВ locationsВ didn'tВ haveВ mobile phones. В Furthermore, В theВ demandВ forВ internationalВ callsВ (tourists, В expatriates, В businessВ travellers)В wasВ considerableВ andВ unsatisfied. В InВ addition, В forВ otherВ servicesВ asВ paging, В ACGВ anticipatedВ aВ baseВ ofВ 10, 000В subscribers. В В InВ orderВ toВ getВ thisВ market, В ACGВ consideredВ anВ innovativeВ payВ phoneВ systemВ thatВ didn'tВ requireВ copperВ wireВ betweenВ outstationsВ andВ ACG'sВ centralВ platform; В theВ useВ ofВ wirelessВ radioВ wasВ aВ newВ conceptВ thatВ couldВ beВ adaptedВ toВ otherВ marketsВ andВ allowedВ ACGВ toВ operateВ onВ onlyВ oneВ connectionВ toВ TTCL, В whichВ operatedВ theВ...


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